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Online Marketing Strategies for 2023
• Brief history of marketing after the emergence of the Internet to set the stage for
the current marketing environment.
• Discuss the evolution of the modern-day website and the fact that it is the center
of the marketing universe for all businesses.
• Build it and They Won’t Come… Explain the importance of promoting your website
as an investment in your business. Too few realize the need to market the website
to drive traffic.
• Offer a brief overview of PPC, SEO, Retargeting and Social Media as avenues to
expand the reach of your online brand, after your website is ready to receive this
additional traffic.
• Q&A Session
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July 18, 2023 AFP Tampa Bay Meeting
11:30 am Networking
12:00 pm Program & Lunch Service
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Approved for 1 hour CFRE Credit
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AFP Tampa Bay aims to be accessible and inclusive to all of our members and guests. If you require special accommodations, please let us know via email so we can plan to make adjustments to the program
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Program Fee
AFP Member - $35.00
Guest - $45.00
The program fee is the same in-person or virtual. Please indicate when registering your attendance choice for meal planning purposes.
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Meal Choices
1. Chicken Piccata, Spinach, Spaghetti Aglio Olio
2. Parmesan-Crusted Cod, Broccoli with Crispy Vesuvio Potatoes
3. Eggplant Parmesan, Spaghetti Aglio Olio (v)
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Speaker Bios
Terry Zelen is a marketing expert with more than 35 years of experience with
a wide array of industries for advertising and marketing. He serves as President and
Creative Director for Zelen Communications, Inc. based in Tampa, Florida. Here, he
manages a team of strategic professionals ensuring the highest level of quality
for their creative and marketing efforts for their clientele.
As an marketing pioneer who embraces today’s technology in its early stages,
Terry embodies a rare breed of individual that is creative as well as a marketing
strategist. In fact, his reputation consists of crafting award winning advertising
and marketing campaigns. He and his team collaborate with their clients to
drive tangible results and meet the intended goals. Here are some concrete
results Terry and his team have accomplished.
His firm has specialized in the real estate market both locally and nationally for
decades. Over the years, his clients have included numerous custom and
production home builders as well as planned communities, condominium
projects and commercial real estate companies. The span of his experience has
helped him develop an exceptional portfolio of knowledge that guides his
proven processes for building his client’s businesses.
Terry is exceptionally active in the community from past involvement with
Urban Land Institute, the University of Tampa Board of Fellows, West Coast
Chapter of CCIM Florida, to serving on the boards of the Tampa Bay Builders
Association, Florida Sales & Marketing Council, Florida Home Builders
Association, Leadership Tampa Bay, and the Economic Club of Tampa.
Terry attended the University of Tampa and graduated with degrees in Marine
Science, Marine Biology, Chemistry and Art. He lives in Tampa with his family
and dogs and enjoys hiking, boating, fishing, sporting clays and diving.
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Meeting Guidelines
AFP Tampa Bay recognizes the importance of personal connection, but your health is our priority. We continue to monitor the community level for our area and follow CDC recommendations.
We ask that you not attend if:
- You have recently tested positive for COVID-19. Use the self-evaluation tool HERE to determine when you may return to in-person meetings after testing positive.
- You have been recently exposed to someone with COVID-19.
- You are waiting on COVID-19 test results.
- You feel you may be becoming sick, running a fever, or experiencing any symptoms associated with COVID-19 such as fever, cough, or shortness of breath.
