The Art and Science of Retaining Digital Donors
Steven Shattuck with Bloomerang
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
Learning Outcomes:
- Understand what makes online donors tick (their habits, patterns, likes and dislikes)
- Learn how to formulate a retention strategy for online donors
- Understand best practices in digital communications including gift acknowledgement and social media content.
Tuesday - July 17, 2018
11:30 AM - 1:00 PM
Doors open at 11:30 AM
11:00 Membership Orientation
11:30 Networking
11:45 Announcements
12:00 Program
Regular Meal:
Sweet & Spicy Chicken Roulade
Tri-Color Pepper & Grapefruit Gastrique
Chef's Selection of Starch and Vegetable
Vegetarian & Gluten Free Meal:
Heirloom Tomato Tart
Caramelized Shallots and Fresh Herbs, topped with Asparagus
PLEASE NOTE: Once a meal choice has been made, it CANNOT be changed the day of at the luncheon. Food service has been extremely delayed at the past few meetings for a number of our guests due to attendees changing their meal or sending their meal back for changes.
Applied for 1 hour CFRE Credit
MEETING FEE
$25.00 for Members
$40.00 for Guests
Payments may be paid in advance or at the door. Reservations after 12 PM on the Friday before the meeting, and walk-ins, are charged $40 at the door. No shows will be billed.
Bio:
Steven Shattuck is Chief Engagement Officer at Bloomerang.
A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts our weekly webinar series which features the top thought-leaders in the nonprofit sector.
Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ) and the American Heart Association.
Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member.
Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition.
In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations in the Indianapolis area enhance the impact of their work.
Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and son.
