June 11, 2019 - Secrets of the 2nd Gift – the Key to Donor Retention

  • June 11, 2019
  • 11:30 AM - 1:00 PM
  • Centre Club, 123 South Westshore Blvd, Tampa FL 33609
  • 2


Registration is closed

June Membership Meeting

Secrets of the 2nd Gift – the Key to Donor Retention

Speaker: Jay Love

Tuesday - June 11, 2019

11:30 AM - 1:00 PM

Doors open at 11:30 AM

11:00 Membership Orientation
11:30 Networking
11:45 Announcements
12:00 Program

Fundraisers spend a lot of time acquiring new donors, and with good cause. However, in order to create a long-lasting relationship, the most critical gift isn’t the first; it’s the second.

In this session, nonprofit technology veteran Jay Love will make the case for why donors should concentrate on acquiring a donor’s second gift in order to achieve sustainable funding, high donor retention rates and high donor lifetime values.

You’ll see examples that can be implemented by any organization, whether you are a one-person shop or a large development department. The results can be astounding when put into daily use!

Learning Outcomes:

  • Explore current research on donor loyalty and retention
  • Understand the importance of donor lifetime value
  • Learn new donor communications techniques that get the second gift

Link to Slides HERE

Sponsored By:

Regular Meal & Gluten Free: 

Braised Short Rib | Ancho and Honey with Crispy Onion


Veggie Wellington | Herb Marinated and Grilled Vegetables and a Wild Mushroom Duxelle Wrapped in a Crispy Puff Pastry served on a Bed of Sautéed Spinach, Finished with a Balsamic Glaze

PLEASE NOTE: Once a meal choice has been made, it CANNOT be changed the day of the luncheon.  Food service has been extremely delayed for a number of our guests due to attendees changing their meal or sending their meal back for changes. Applied for 1 hour CFRE Credit


$25.00 for Members

$40.00 for Guests

Payments may be paid in advance or at the door.  Reservations after 12 PM on the Friday before the meeting, and walk-ins, are charged $40 at the door.  No shows will be billed. 

Jay B. Love is the CRO and Co-Founder of Bloomerang. He has served this sector for 35 years and is considered the most well known senior statesman whose advice is sought constantly.   He has been the CEO of four companies serving the sector.

He is a graduate of Butler University.  Over the years he has given more than 2,500 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.

He is current Member of the AFP Ethics Committee and former member of the AFP International Board.  He was the Founding Chairman of NPower Indiana, Founding Member of Tech Point Foundation and Founding Member of the AFP Business Member Council.   He is a former board member of The Lilly School of Philanthropy at IU and Gleaners Food Bank.  Jay currently serves on the board of Conner Prairie Interactive History Park, The Butler University Innovation Fund, and The Fundraising Effectiveness Project.   He is also on the board of several technology companies.

He and his wife Christie, the former Executive Directive for the Lawrence Township Schools Foundation, served as Co-Chairs for the Indianapolis Fort Harrison YMCA 2011 Capital Campaign and are the proud parents of three children as well as seven grandchildren. 

Copyright AFP Tampa Bay © 2022 | All Rights Reserved 
AFP Tampa Bay PO Box 1134 . St. Petersburg, FL 33731 | Email: admin@afptampabay.org
Powered by Wild Apricot Membership Software