January 19th - Jason Lewis - Half Day

  • January 19, 2021
  • 10:00 AM - 1:00 PM
  • ZOOM
  • 56


Registration is closed

AFP Tampa Bay Half Day

with Jason Lewis

Tuesday - January 19, 2021

Session One 10:00 a.m.

Discerning Between Two Fundraising Cultures

It is human nature for all of us to blame someone or something other than ourselves when something isn’t working as well as we’d like. When it comes to fundraising woes in the nonprofit sector, it’s especially easy to point fingers at donor attrition, professional turnover, a disengaged board, or a weak economy as the culprits. However, the most entrenched challenges cannot be effectively addressed by casting blame but, instead, require an understanding of the system that perpetuates our problems. The sector’s fundraising challenges are systemic and can only be remedied by restructuring the system. In this session, everyone will discover how the “shifting the burden” system archetype mirrors many of the behavioral patterns that we observe in fundraising and how symptomatic behaviors undermine our opportunity to increase our capacity and improve our outcomes.

Session Two 11:30 a.m.

Messy Middle

Organizations of all shapes and sizes would like to have the advantages that come with consistent, unrestricted support from a dedicated group of donors. Unfortunately, most fundraising strategies lack the only thing that enables them to achieve this goal: a thriving middle lane.

Without a thriving middle lane, these organizations either become overly reliant on new donor acquisition or attempt major fundraising initiatives for which they and their donors are unprepared.

Although it is messy, unpredictable and difficult to measure, the middle lane is where fundraising grows up. It’s where talent becomes critically important, where operational support becomes sustainable, and where meaningful relationships become the driving force behind successful fundraising.


Approved for 3 hours CFRE Credit



MEMBERS - $10.00

MEMBERS (Covid Hardship) - Free

GUESTS - $15.00 



Jason Lewis, Founder of Responsive Fundraising, provides the sector with an often-needed contrarian voice, willing to question deeply ingrained beliefs and assumptions of how effective fundraising really works. Whether writing or speaking, Jason challenges the prevailing wisdom about effective fundraising practices, hiring decisions, and donor behavior. In the last two decades, Jason has raised millions of dollars for a variety of non-profits organizations throughout the United States. Jason has been twice certified as a Certified Fundraising Executive (CFRE) and recognized as a member of the Association of Fundraising Professionals’ Master Trainers. 

Jason earned his MS in Nonprofit Management at Eastern University in 2010 and in 2014 graduated from the College of Executive Coaching. In addition to consulting, Jason teaches nonprofit management and social entrepreneurship at York College of Pennsylvania. Jason’s first book, The War for Fundraising Talent, was an honest yet hopeful critique of professional fundraising, intended especially for small shops that find it difficult to consistently achieve their fundraising goals. Jason’s forthcoming book, Fundraising in an Unpredictable World, confronts the nonprofit sector’s obsession with efficiency and provides a reconstruction of fundraising practice through the lens of complexity science.

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