Giving is DOWN... Now What? - February- AFP Tampa Bay

  • February 20, 2024
  • 11:30 AM - 1:00 PM
  • Maggiano's Little Italy, 203 Westshore Plaza, Tampa FL 33609
  • 0


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Giving is DOWN... Now What?

For the first time since 2012, donations declined year over year in 2022, and all indications are an unprecedented third year in a row of declines for 2023 as well.  Here in the Tampa Bay area, most of us know this to be true, giving has declined with traditional annual fund donors and bigger, major donors are giving less or holding back their philanthropic investments until they see the effects of inflation and whether the recession fears have passed.  As we begin the year, we are all asking the question, "now what do I do?"

Roy Jones, CFRE, has a vision and a step-by-step guide to help you grow your donor file again and get your major donors back on track to proper giving levels in 2024.

You do not want to miss this presentation on Tuesday, February 20th.   You will have so many great takeaways, including:

  • Creating the right message to inspire giving
  • How to identify new prospects and acquire new donors
  • How to re-engage donors who have lapsed or declined in giving
  • How to make a "ask" and solicit a major gift
  • Why donor recognition and giving level are back!
  • Creating a plan and communications treatment for each giving level


Tuesday, February 20, 2024

11:30 am Networking

12:00 pm Program & Lunch Service

Maggiano's Little Italy, 203 Westshore Plaza, Tampa FL 33609


Program Fee

AFP Member - $35.00

Guest - $45.00

The program will only be offered in-person. Please indicate when registering your meal choice for meal planning purposes.

AFP Tampa Bay aims to be accessible and inclusive to all of our members and guests. If you require special accommodations, please let us know via email so we can plan to make adjustments to the program


Meal Choices

All lunches will be served with a Italian Tossed Salad, Heritage lettuce blend, Kalamata olives, red onions, tomatoes, pepperoncini and garlic croutons; served with Italian vinaigrette.

REGULAR Meal: Chicken Piccata, Spinach, Spaghetti Aglio Olio


VEGETARIAN Meal: Fettuccine Alfredo (Vegetarian Option)

Gluten free is available upon special request and must be requested when making your reservation.


Applied for 1 hour CFRE


Speaker Bio - Roy C. Jones, CFRE

Roy Jones has more than 30 years of major gift, marketing and fundraising experience.  He published an award winning book on major gift development called: Rainmaking – The Fundraiser’s Guide To Landing Big Gifts.  He is recognized professionally as one of the top relationship managers in the country.  His firm gets in the field with their clients helping them with both major gift procurement and high dollar direct response fundraising efforts.  His current clients today include The National D-Day Memorial Foundation, The International Christian Embassy for Jerusalem, The Nightbirde Cancer Foundation and many others. He also formed his own foundation to promote training in philanthropy called the Fit Fundraising Foundation.   You can find out more about his work at

Roy Jones formerly served as Vice President of Development at Mercy Ships International in Garden Valley, TX. The national charity climbed under his leadership to the Chronicle of Philanthropy Top 400 and has grown from 9,000 donors to over 200,000 donors.  Jones spearheaded a $200 million capital campaign and in 36 months the organization began construction on a new surgery ship to help the world’s poorest of the poor. 

Prior to Mercy Ships, Roy Jones was a Development Advisor to the largest fundraising agency in the United States, Russ Reid of Pasadena, California. Mr. Jones advised Russ Reid on major gifts and all areas of development and began his work there as an account director from 2010-2016. The agency raised over $2 million a day for over 200 clients including World Vision, St. Jude Children’s Cancer Research Hospital, Operation Smile and network programs serving scores of food banks, homeless shelters and rescue missions nationwide.


Meeting Guidelines

AFP Tampa Bay recognizes the importance of personal connection, but your health is our priority. We continue to monitor the community level for our area and follow CDC recommendations.

We ask that you not attend if:

  • You have recently tested positive for COVID-19. Use the self-evaluation tool HERE to determine when you may return to in-person meetings after testing positive.
  • You have been recently exposed to someone with COVID-19.
  • You are waiting on COVID-19 test results.
  • You feel you may be becoming sick, running a fever, or experiencing any symptoms associated with COVID-19 such as fever, cough, or shortness of breath.
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